How to Choose the Best NFT Domain Name
You’ve done your part of the research and are now ready to buy your very first NFT domain. But a simple yet annoying issue arises – you don’t know what domain name to choose. The possibilities are endless, and most of the options you think about seem to be available for sale.
While some ideas might be obvious, like your business name, it isn’t always that straightforward. Because we don’t want you to waste your time and potentially miss out on your right NFT domain name, we’ve gathered all the factors you should consider here.
This is what we’ll go through in this complete guide. Let’s dive into the subject from what to check before buying to the unwritten rules of NFT domains.
Do Domain Names Actually Matter?
While your domain name isn’t the main factor in making your website or organization successful, it can be a great help if planned carefully. On the other hand, if not chosen carefully, it can damage your chances.
For this reason, don’t spend ages choosing your domain name but make it easy to remember and keep it related to your business or market that you operate within.
Is it Worth Buying a Premium Domain Name?
Buying a premium domain rather than a standard one can highly impact your chances to rank and grow a business when it comes to regular domains.
But when it comes to blockchain domains on Cloudname, the shorter it is, and the more common the word is, the higher the price. Generally speaking, domain names like “marketing.crypto”, “wallet.crypto”, or “business.x” are worth hundreds of thousands of dollars and, potentially, in the future, millions.
However, other than buying and reselling them to make some profit, investing in a premium NFT domain as of now isn’t worth it unless you’re an investor with a large enough budget to risk on single purchases.
Keep it Simple
The key to choosing the best NFT domain name is to make it easy to remember, keep it short, and use common words that users will remember. Try avoiding uncommon words, dialects, and general gibberish.
Once you start receiving your first users on the website, it would be a shame if your users can’t remember your name. In the long run, this will make your conversion rate more difficult to grow.
To help visualize this, we can see that a simple domain name such as “cryptoexchange.x” is much easier to remember than “centralizedexchangedwallets.nft”.
The Shorter the Better
The easiest domain name you can choose is your name and surname. But, if you want to keep it private or confidential, then using your username on social media is also a great idea.
If you happen to have an audience on social media like Facebook or Twitter, then reusing your username will make it easier for people to remember you and find your domain and crypto wallet.
While long domain names have some advantages, short ones are much better for you, the owner, and your visitors and clients. That said, when dealing with NFT domains, short ones can be very costly – for instance, standard ones like “money.x” or “web.wallet” can cost hundreds of thousands of dollars.
Think about a few domain names and if needed, try to include an extra word or two to find the hidden gem that won’t cost you a fortune.
The Perfect NFT Domain Name Doesn’t Exist
Honestly speaking, as much as you can think about it, the perfect domain name doesn’t exist. But, what can make it as great as possible is to keep it short and consistent, as we talked about above.
If you’re purchasing your first domain, you may be spending hours thinking about the domain you want, but in reality, keeping it simple to remember for other users and brandable will suffice.
Try to Avoid Hyphens and Numbers
Hyphens and numbers can be some of the most annoying elements to use in a domain name, especially if you plan to market your business – online or offline. For instance, people may not know if you use the number 4 or spell it out as “four”.
The same goes for hyphens, they can be confused with dashes or underscores, and users will be redirected to another domain, even maybe to your competitor. Needless to say, they could even be displaced in the URL, which could be a massive mistake for the future.
To sum up, stick to letters and make the most out of your blockchain domain.
Your Domain Name Should be Related to Your Activity - Use Keywords
While Google doesn’t currently index NFT domains, they might be in the future, and, therefore, you’ll want your main keyword to be included where possible.
To give you an example, if you manage a digital marketing agency, your keyword could be “marketing online” and purchasing a domain name as “marketingonline.x” will definitely help.
This applies to all industries, crypto and NFT included.
Check Your Competitors
If you’re willing to purchase an NFT domain to market it and grow a business, then you’ll have to check what other investors are doing – and that is an essential part of any marketing plan.
Analyze them, get inspired, and find the right domain name to outrank them while making your crypto address look more professional.