So you’ve got a domain you wish to promote? Maybe you need to build up its performance in search results or you have a domain that is ranking well and you feel it is time to sell it to someone and make a profit?
No matter the situation you’re in and the objective you have, success will only come around if you promote your domain. By getting your domain in front of the people that matter, you can generate traffic, increase ad revenue, receive higher offers to buy it from you and generally make more money.
Even if you understand the need to promote a domain, it can be challenging to know what the best strategy is for your specific situation. Below, you will find ten top tips on how to promote your domain effectively, as well as some comments on why people choose to put time and money into such activities.
By the end you should feel confident about taking an existing domain, adding value and generating relevant interest in it.
What does promoting your domain mean? Well, fundamentally it is about maximising the value of the domain and getting the attention of as many relevant people as possible. One of the key points in this sentence is relevance, as you want to be targeted with your efforts in order to be efficient with your time and money.
It doesn’t matter whether you wish to own a domain for the long term, run it as part of a business you own or try to re-sell, these top tips are all relevant and you will soon discover why.
Before you get started with any kind of promotional activity, development of the domain’s authority or even attempting to buy or sell a domain you need to understand the niche it operates within.
Let’s start with an example.
Do you own a domain connected with the fashion industry? In that case, spending time understanding the following can have extensive benefits for your efforts:
These questions map to any industry, niche and location and by being able to answer them you will have strong foundations from which to build.
Quite simply the most important tool available to those that wish to build up interest and traffic to a domain. Understanding what Search Engine Optimization (SEO) is, how it is implemented and potential results will enable you to create content, explore backlinks, set up relevant landing pages etc.
All of these things are actually separate tasks that you find below and this shows how connected all of this is when it comes to promoting your domain effectively.
SEO is a long-term activity and results won’t be seen overnight, so those wishing to promote a domain because they wish to sell it quickly may struggle to make worthwhile steps forward in SEO. In that scenario, focus on pay-per-click advertising, social media, forums and email marketing to engage with the domain trading audience and potential clients.
A fantastic guide to help you get started with SEO is this one from ahrefs, one of the leading SEO tools on the market right now.
Whether aiming to sell a domain, rent it out, tokenize it or use it to generate an income in other ways you need to create content for it. There is simply no point in having a domain that flags up some kind of error page should a potential customer wish to visit it.
The content must be:
There are a couple of approaches to this and it does depend on why you want to promote your domain.
For those wishing to sell a domain or rent it out, then a landing page is the most effective approach. You can create a simple, effective page that you drive traffic to. Here, you can offer valuable content about the domain itself, what deal you’re offering and contact details.
Furthermore, you can use this landing page as a way to generate some ad revenue by utilising adverts on the page. It may generate a passive income for you whilst you’re looking to sell the domain.
If you own a domain and wish to promote it as part of your existing business, or perhaps wish to develop its value over a long period of time as part of a portfolio then a full website is a great way to go.
In much the same way as a landing page, you must make sure the content is relevant, engaging, up-to-date and designed in a user-friendly way. At all times, you must remember to optimize it as much as possible for search engines.
One of the key pillars of SEO is backlinks (alongside content creation) and it is vital to promoting your website to a wider audience. This is because it will offer readers of authoritative websites in your chosen industry the chance to visit your page and also because it boosts the SEO rating of your site.
A fantastic way to start developing backlinks is to get involved with guest blogging. This is where you write a guest post for a blog or website in your chosen industry. They in turn will link back to your website within this post, directing traffic. Some of the benefits of this approach include:
There are other ways to start developing backlinks and you can find many guides out there including this one.
For those searching for a more direct method of promoting your domain effectively with a target audience then email marketing is a perfect option. As soon as you have your domain set up and some kind of landing page live online you can start an email campaign.
There are some great free email marketing tools out there which makes it a good choice for those on a limited budget. The challenge can often be getting a list of email subscribers or contacts that you can include in your campaign. Always remember to include a sign-up option on your landing page/website for this very purpose.
Once you have got your email list ready, some examples of the campaigns you can use to promote your site include:
There is a great deal of debate about how relevant social media and forums are to generating traffic to a particular domain. However, these tools are incredibly effective in generating interest in a domain that is for sale, rent or available as tokens.
Start by looking at where your target audience actively engages. Is it on Instagram? Or maybe they prefer LinkedIn? Do they use forums like Reddit or those linked to trading platforms?
Once you know these details, you can develop some engaging and effective social media posts or content to post online. Make sure to monitor posts, engage with readers and ensure a consistent strategy is in place. Posting once and then forgetting for months will not help generate interest in your domain and get people competing to buy it!
For those wanting to promote a domain to a local audience, or perhaps if it is relevant to a specific geographical area then Google My Business is essential.
Think of Google My Business like a YELP profile for a website and best of all a profile is free and incredibly easy to set up. Once you have your business profile set up, it will list information like your contact details, location, opening hours (if you have a retail store) and anything else that is important.
This may not seem that necessary for some domains but the key bit to remember is it all adds to the overall value of a domain and no matter your goal, this is a positive.
So far we’ve explored tips and tricks that are relatively inexpensive except perhaps for requiring time and expertise. However, if you wish to promote your domain in a quicker timeframe or give your domain a bit of a boost whilst you develop its SEO level then pay-per-click advertising is worth considering.
Utilizing a system like Google AdWords, you can create effective AdWords relatively quickly once you’ve done keyword research and set a specific budget. This way you will only pay when a person clicks on a link.
This is a specialist area and for those with limited experience, it is recommended you do some research or work with an expert so as to not waste your funds.
Okay, so you’ve been promoting your domain and generating interest in your business or the potential purchase of the domain.
If you don’t respond effectively and with the right attitude then your efforts will have been for nothing! Always monitor the email address for your domain, any social media channels used for it and forums you post on.
By responding in a quick and efficient way you can build up goodwill with potential audiences and turn that traffic into a sale or bidders for your domain.
All of the activities above require you to be one thing above all, proactive! Simply sitting there with a domain or portfolio of domains that are inactive may occasionally sell but it is highly unlikely you will generate much interest.
Furthermore, by being proactive you can drive up not only the value of the domain but the value of any ad revenue you receive or services you offer on your website. It also drives down the potential cost of PPC or SEO per customer.
It does take time and effort to promote a domain but those that engage proactively in this process will see significant benefits. Don’t rely on others finding you, go out there, find them and tell them about your domain!
As you can see, there is a consistent pattern across all of the top tips for promoting your domain.
Ensuring you have an optimized, engaging domain and your efforts target relevant audiences will mean you promote your domain in a far more efficient way. Take a moment to explore the domains listed on our trading platform and see how our community of domain traders promote their domains.
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