Effective Ways to Promote Your Domain

Effective Ways to Promote Your Domain

promote_a_domain

So you’ve got a domain you wish to promote? Maybe you need to build up its performance in search results or you have a domain that is ranking well and you feel it is time to sell it to someone and make a profit?

No matter the situation you’re in and the objective you have, success will only come around if you promote your domain. By getting your domain in front of the people that matter, you can generate traffic, increase ad revenue, receive higher offers to buy it from you and generally make more money.

Even if you understand the need to promote a domain, it can be challenging to know what the best strategy is for your specific situation. Below, you will find ten top tips on how to promote your domain effectively, as well as some comments on why people choose to put time and money into such activities.

By the end you should feel confident about taking an existing domain, adding value and generating relevant interest in it.

 

Ten Top Tips to help promote your domain

What does promoting your domain mean? Well, fundamentally it is about maximising the value of the domain and getting the attention of as many relevant people as possible. One of the key points in this sentence is relevance, as you want to be targeted with your efforts in order to be efficient with your time and money.

It doesn’t matter whether you wish to own a domain for the long term, run it as part of a business you own or try to re-sell, these top tips are all relevant and you will soon discover why.

 

Understand your niche

Before you get started with any kind of promotional activity, development of the domain’s authority or even attempting to buy or sell a domain you need to understand the niche it operates within.

Let’s start with an example.

Do you own a domain connected with the fashion industry? In that case, spending time understanding the following can have extensive benefits for your efforts:

  • – What is the health of the industry and current trends?
  • – Would your domain be used in a specific niche within the industry? Or a specific location?
  • – What are similar domains within this niche? How do they perform and have any been valued or sold recently?
  • – Do you understand the type of audience and potential customers for this niche? What drives their interest and engagement?

These questions map to any industry, niche and location and by being able to answer them you will have strong foundations from which to build.

 

Understand and implement SEO

Quite simply the most important tool available to those that wish to build up interest and traffic to a domain. Understanding what Search Engine Optimization (SEO) is, how it is implemented and potential results will enable you to create content, explore backlinks, set up relevant landing pages etc.

All of these things are actually separate tasks that you find below and this shows how connected all of this is when it comes to promoting your domain effectively.

SEO is a long-term activity and results won’t be seen overnight, so those wishing to promote a domain because they wish to sell it quickly may struggle to make worthwhile steps forward in SEO. In that scenario, focus on pay-per-click advertising, social media, forums and email marketing to engage with the domain trading audience and potential clients.

A fantastic guide to help you get started with SEO is this one from ahrefs, one of the leading SEO tools on the market right now.

 

Create content

Whether aiming to sell a domain, rent it out, tokenize it or use it to generate an income in other ways you need to create content for it. There is simply no point in having a domain that flags up some kind of error page should a potential customer wish to visit it.

 

The content must be:

  • – Optimized, effective and relevant to the audience you’re trying to connect with.
  • – Regularly updated to ensure it stays interesting to your audience.
  • – Designed in an attractive and user-friendly way.

There are a couple of approaches to this and it does depend on why you want to promote your domain.

 

A landing page

For those wishing to sell a domain or rent it out, then a landing page is the most effective approach. You can create a simple, effective page that you drive traffic to. Here, you can offer valuable content about the domain itself, what deal you’re offering and contact details.

Furthermore, you can use this landing page as a way to generate some ad revenue by utilising adverts on the page. It may generate a passive income for you whilst you’re looking to sell the domain.

 

A full website

If you own a domain and wish to promote it as part of your existing business, or perhaps wish to develop its value over a long period of time as part of a portfolio then a full website is a great way to go.

In much the same way as a landing page, you must make sure the content is relevant, engaging, up-to-date and designed in a user-friendly way. At all times, you must remember to optimize it as much as possible for search engines.

 

Start to get backlinks

One of the key pillars of SEO is backlinks (alongside content creation) and it is vital to promoting your website to a wider audience. This is because it will offer readers of authoritative websites in your chosen industry the chance to visit your page and also because it boosts the SEO rating of your site.

A fantastic way to start developing backlinks is to get involved with guest blogging. This is where you write a guest post for a blog or website in your chosen industry. They in turn will link back to your website within this post, directing traffic. Some of the benefits of this approach include:

  • – Showing your understanding and expertise in the particular industry or niche
  • – Offering a direct link to your website from other sites
  • – Builds up SEO value with search engines

There are other ways to start developing backlinks and you can find many guides out there including this one.

 

Use email marketing

For those searching for a more direct method of promoting your domain effectively with a target audience then email marketing is a perfect option. As soon as you have your domain set up and some kind of landing page live online you can start an email campaign.

There are some great free email marketing tools out there which makes it a good choice for those on a limited budget. The challenge can often be getting a list of email subscribers or contacts that you can include in your campaign. Always remember to include a sign-up option on your landing page/website for this very purpose.

Once you have got your email list ready, some examples of the campaigns you can use to promote your site include:

  • – A regular newsletter about your business, industry news and interesting topics.
  • – A countdown to the launch of the site or when it is going on sale on a platform like Cloudname.
  • – A guide on a particular process or service that is relevant to your audience (for example a ‘how to’ guide).

 

Use social media and forums

There is a great deal of debate about how relevant social media and forums are to generating traffic to a particular domain. However, these tools are incredibly effective in generating interest in a domain that is for sale, rent or available as tokens.

Start by looking at where your target audience actively engages. Is it on Instagram? Or maybe they prefer LinkedIn? Do they use forums like Reddit or those linked to trading platforms?

Once you know these details, you can develop some engaging and effective social media posts or content to post online. Make sure to monitor posts, engage with readers and ensure a consistent strategy is in place. Posting once and then forgetting for months will not help generate interest in your domain and get people competing to buy it!

 

Set up Google My Business and other directories

For those wanting to promote a domain to a local audience, or perhaps if it is relevant to a specific geographical area then Google My Business is essential.

Think of Google My Business like a YELP profile for a website and best of all a profile is free and incredibly easy to set up. Once you have your business profile set up, it will list information like your contact details, location, opening hours (if you have a retail store) and anything else that is important.

This may not seem that necessary for some domains but the key bit to remember is it all adds to the overall value of a domain and no matter your goal, this is a positive.

 

Consider Pay-per-click advertising

So far we’ve explored tips and tricks that are relatively inexpensive except perhaps for requiring time and expertise. However, if you wish to promote your domain in a quicker timeframe or give your domain a bit of a boost whilst you develop its SEO level then pay-per-click advertising is worth considering.

Utilizing a system like Google AdWords, you can create effective AdWords relatively quickly once you’ve done keyword research and set a specific budget. This way you will only pay when a person clicks on a link.

This is a specialist area and for those with limited experience, it is recommended you do some research or work with an expert so as to not waste your funds.

 

Responsive customer service

Okay, so you’ve been promoting your domain and generating interest in your business or the potential purchase of the domain.

If you don’t respond effectively and with the right attitude then your efforts will have been for nothing! Always monitor the email address for your domain, any social media channels used for it and forums you post on.

By responding in a quick and efficient way you can build up goodwill with potential audiences and turn that traffic into a sale or bidders for your domain.

 

Be proactive

All of the activities above require you to be one thing above all, proactive! Simply sitting there with a domain or portfolio of domains that are inactive may occasionally sell but it is highly unlikely you will generate much interest.

Furthermore, by being proactive you can drive up not only the value of the domain but the value of any ad revenue you receive or services you offer on your website. It also drives down the potential cost of PPC or SEO per customer.

It does take time and effort to promote a domain but those that engage proactively in this process will see significant benefits. Don’t rely on others finding you, go out there, find them and tell them about your domain!

 

Summary

As you can see, there is a consistent pattern across all of the top tips for promoting your domain.

Ensuring you have an optimized, engaging domain and your efforts target relevant audiences will mean you promote your domain in a far more efficient way. Take a moment to explore the domains listed on our trading platform and see how our community of domain traders promote their domains.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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Top NFT trends in 2022

Top NFT trends in 2022

top_nft_trends

One of the defining technological developments of the past decade has been blockchain technology. The internet and the digital age we live in is evolving rapidly, with Non-fungible tokens (NFTs) exploding onto the scene in the past few years.

For those still a little uncertain about what an NFT is, how it works and the types of assets that can become an NFT we have created the perfect guide for you here.

A quick definition…

An NFT is a token on the blockchain that records the digital ownership of a specific asset. This token is unique and cannot be traded for a like-for-like asset. NFTs can cover anything from digital art to music, games, and real estate.

If you’re wondering why NFTs hold such a significant place in our consciousness right now? Put simply, in 2021 people spent approx $40 billion on NFT marketplaces and 2022 is on track to easily surpass this total!

NFT means utility in terms of establishibng your online ID – whether it’s about using your crypto wallet or creating your WEB3 website, NFT grants your authenticity.

 

What has happened to the NFT market in 2021?

Interestingly, NFTs have been around for much longer than people expect, with one of the first making an appearance in 2014. However, the NFT market truly made its breakthrough in 2021.

With the popularity of the digital artist known as Beeple, sports organisations like the NBA launching NFT marketplaces and groups like the Bored Ape Yacht Club, the market grew exponentially in 2021.

Towards the end of 2021 and moving into 2022, more and more brands are venturing into the world of virtual reality and NFTs. As the different branches of blockchain technology and Web3.0 started to connect, expectations are that the NFT market will continue to grow.

However, with challenges faced in the world, this growth may not be as straightforward as previously thought. To give yourself the best chance to make a successful investment in NFTs in 2022, we’ve highlighted the top NFT trends that you should be aware of.

 

What are the top NFT trends in 2022?

So let’s get down to business and explore the top NFT trends that are driving the growth of the market in 2022.

Nothing in life is guaranteed and certainly, investors have faced challenges when it comes to crypto and NFT in the first half of 2022 but this hasn’t stopped big brands, well-known artists and the general public get excited about the possibilities of NFTs.

 

Big brands are getting involved

One way to legitimise emerging markets and new technologies is to get established big brands to show an interest. It is common for early adopters to prove the concept works and eventually the big players will take the leap and this is what has happened with NFTs.

We’ve already talked about the NBA launching their own NFT marketplace but the likes of Gucci and Mcdonald’s are now active. Certainly, the fashion and food industries are leading the way, releasing limited collections of NFTs and this is helping not only connect their brand with a new audience but ensure consistency across different platforms.

Just like when Nike launches a limited edition pair of trainers in their physical stores, brands that launch a limited NFT collection have seen the value of those NFTs go from their original price to a much higher level on secondary NFT marketplaces.

 

Music and NFTs continue to collide

Mirroring the actions of big brands and sports stars, artists and organisations within the music industry have started to show an interest in NFT.

There are two key reasons for musicians and industry leaders to get involved with NFTs: income and engagement.

NFTs allow the musician to build specific terms and rules into the smart contracts they are based on. This means it could include access to particular events, music launches and more. This not only builds that connection with fans but also helps control how income is generated.

Moving through 2022 and beyond, the concept of NFTs will remain popular with musicians given the ability to retain ownership of the rights to their music. This means being able to potentially earn more royalties thanks to not having to pay middlemen.

 

NFT and gaming

The relationship between gaming and NFT can be a complex one to understand, even for those who would traditionally call themselves gamers.

In the past, games followed a traditional pattern where you purchased the game, played it and the assets owned in-game would have no real-world value. Subsequently, play-to-earn games and in-game purchases were developed and this changed everything.

People could purchase assets like skins for characters, weapons or special players using real-world money. Still, they could only be used in-game but thanks to the blockchain this has gone one step further.

This is where the idea of GameFi comes in, the concept of blockchain games that enable people who play them to earn financial incentives like NFTs. Gaming is one of the largest markets in the world and continues to develop, making it an NFT trend to explore in 2022.

 

NFT Art – Fractionalization

The most famous examples of NFTs that have bridged the gap between the blockchain world and mainstream media have been digital artwork. Leading the way are artists like Pak and Beeple, with collections selling for tens of millions.

One of the most publicised NFT art sales was Beeples Everydays: The First 5000 Days which sold for $69.3 million in early 2021.

In 2022, we’re seeing art continue to dominate but with a particular focus on the idea of fractionalization. This involves taking a particular asset such as a piece of art and turning it into a collection of fractionalized NFTs.

So why is this trend going to prove popular? Put simply, it opens up the market to an entirely new audience. Not many people around the world will be willing or able to spend millions on a piece of digital art, but many will be interested in paying $1000 for a fractionalized NFT of the artwork.

The well-known artist Banksy has seen some of his artwork acquired by companies who plan to sell collections of NFTs in exactly this way. Expect to see more artists explore this option as a way to sell their art and engage with audiences, as well as organisations aiming to make a profit.

 

NFTs and the Metaverse

When it comes to trends in 2022, you’re going to struggle to match the growing interest in the idea of the Metaverse. A digital world that utilises virtual reality, it has become the focus for some of the largest tech companies including Meta and Google.

Given the potential that the Metaverse offers and the growing interest, it makes sense that NFTs are going to play a huge role in the Metaverse.

A digital world opens up more options and greater utility for NFTs and as a result, brands from all industries are already looking to build a presence in both sectors. A perfect example is Nike, which has purchased a company that makes virtual shoes. Expect to see countless other companies not only venture into the Metaverse but maximise revenue through embedding NFTs in their offering to customers.

 

The rise of the Solana network

For a long time now, the Ethereum blockchain has hosted the vast majority of projects that focus on NFTs. This is because it is an established, influential and widely accepted platform. Recent reports have suggested that 95% of NFT marketplaces have chosen to operate on the Ethereum blockchain.

However, recently we have seen a rise in NFT projects choosing to be hosted on a different network. One of the leading networks to take advantage of this is the Solana network. They are particularly popular for NFT and DeFi projects.

It is expected that this trend will continue into 2022 and beyond as more projects see the success of the early disrupters. The Ethereum network has some well-known downsides including high gas fees and whilst these may well get resolved soon it does present opportunities for other networks.

 

Summary

Whilst we have summarised some of the top trends of 2022, more and more trends are developing as we move through the year. This is because the digital world and physical world continue to collide in a range of exciting and potentially lucrative ways.

We will regularly update our blog with articles on everything from domain trading news to crypto updates and Metaverse development. Make sure to check out our platform, social channels and Discord to be part of the conversation and take advantage of the trends as they start to develop.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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Main Reasons to Buy a Web3 Domain Name

Main Reasons to Buy a Web3 Domain Name

web3_domain

The evolution of Web3.0. opens new opportunities in front of the business, the art, the recreational services, and the social networking.

One of them is owning one’s own digital space not managed or disposed with by an authority or a corporation.

The evolution from Web2.0. to Web3.0. being entirely organic, is showing the Internet users’ need of owning their own cyberspace. And one of these needs results in the creation of Web3 domain names.

The Web3 domain names are also known as blockchain domains because of the blockchain network they operate on. This type of blockchain-based DNS address allows the use of privately-owned, personalized domain names. Among the used extensions are .dao, .eth, . nft, .crypto, and .blockchain.

The blockchain domains can represent one’s digital wallet while ownership is, of course, proved as an NFT. These Web3 domains can be traded on the NFT marketplaces like the one on Cloudname while, at the same time, the applications and websites under them can be found via the traditional lookup tools for domain names.

 

The Domain Names

Basically, the domain names are the human-friendly names we give the websites in order to ease our use and interaction with them. Imagine what it would be if we must add digits instead of names and if we do it for all the websites we enter on a daily basis… 123.123.161.183, for example, stands for DomainName.com.

Instead of memorizing long IPs for each website we want to visit, we give them names like, for instance, accuweather.com or google.com.

And here comes the help of the DNS – the Domain Name System.

The Domain Name System is in charge of all the traditional domains – those ending with .com, .net, .org, .co.uk, etc. It represents the library of all the domain names that have been registered.

However, being registered and paid for doesn’t mean owning the domain name. And here comes one of the major differences between the traditional and the Web3 domain names.

 

Owning the domain

It’s like leasing a house – you can live in it, you can decide each room’s purpose or who’s visiting, and if it will be locked or open for guests. And you can do it as long as you pay for it. Once you are no longer able or willing to pay, the same house goes to another user.

Traditional domains, just like the house above, are never owned but rented. You can use your domain name as long as you pay for its yearly subscription. Verisign Inc., for example, is the owner of the .com extension and ICANN is the company that keeps the registrars of all the traditional domains.

Unlike the traditional domains where users are only customers, on Web3.0. you are the actual owner of your domain name. This allows you to control your online ID. The Web3 or blockchain domain name can be owned or co-owned and the ownership is under NFT form.

 

Domain’s functionality

Traditional domain names’ purpose and functionality are meant to ease the interaction between the websites and the users. Usually, people type a domain name to enter their email account, another for their social media account, and another to check their banking statement, or to access their working platform.

Web3 domains can keep under the same name the user’s wallet, their website, but also they can add various applications – all under the same name. That’s why these types of domains are known to be one’s online ID. You can use your Web3 name to pay or be paid instead of memorizing the crypto wallet’s complicated number.

And all this is possible because of the blockchain.

 

The Blockchain Technology

This is a publicly accessible decentralized platform to keep and transfer information.

The system is maintained among the users’ computers linked in a network that acts as a server. This way, the need for one larger, stronger, and typically private player who takes care of the maintenance and is responsible in case of a vulnerability or a failure, is eliminated.

Instead, the users’ computers on the blockchain network are acting as servers. If one is down or switched off, the others keep maintaining the network. This makes the blockchain safer and more reliable. Bitcoin, the NFTs, and the Ethereum Name Service (ENS), are all built on blockchain technology.

 

The Main Reasons to Buy a Web3 Domain Name

Yours forever

The Web3 domain has not been owned previously and it won’t be owned by anyone else after you acquire it. Feel free to choose your name or your existing social networks’ ID and then buy the extension from companies like Unstoppable Domains or Cloudname.

Digital presence

Web3 domain name is your digital ID. It’s your online presence no matter if it comes to a crypto wallet or a website, or another application you want to add under the name.

Privacy

Unlike the personal details provided when registering a traditional domain name, Web3 domains can be set anonymously and users’ IDs won’t be linked to their blockchain domains.

Security

Because of the decentralized network, the Web3 domains exist on, they are less vulnerable to hacking. The lack of a main server means lack of possibility of global failure. While on the blockchain, this type of domain names cannot be taken or tampered and this makes them ideal to host sensitive data.

Smart investment

For now, the Web3 domain names are cheaper and at the same time, they represent a perfect glimpse to the future of the World Wide Web.

 

How to register a Web3 or blockchain domain name?

The first step is to obtain an ENS (Ethereum Name Service) supporting digital wallet like MetaMask.

Next step is to choose a domain name and to register it.

Just like the traditional domain names, registering a blockchain domain requires using a domain registrar like the ones on Unstoppable Domains or ENS.

The process of registering the chosen name goes through a smart contract on the Etherum blockchain. You’ll need your MetaMask or other digital wallet’s extension for this. Alternatively, you can use MyEtherWallet service.

Step three is to set up the DNS record for your name again through platforms like Unstoppable Domains or ENS.

 

Cloudname and Unstoppable Domains partnership

To promote Web3.0. and to make Web3 domains more accessible to the non-tech public, Cloudname and Unstoppable Domains join forces in a new campaign.

As of July 13th, every new Cloudname user will receive a coupon of $20 as a gift to be used for a blockchain domain name on the Unstoppable Domains’ Marketplace.

The goal is to get more users familiar with the world of Wb3.0. and its opportunities. The NTF domain names on Unstoppable Marketplace start at $5. You will be able to choose among ten different Web3 extensions.

These domains are not part of the ICANN network. Single-paid, with no renewal fee, they can even be bought without a crypto-wallet.

 

Conclusion

We live in exciting times. We are witnessing the evolution of Web2.0. to Web3.0. and the emancipation from the authorities and the corporate world managing the Internet and its data, our data. The blockchain domains are the gate to this new decentralized and more democratic environment.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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Why Numbered Domains are Valuable

Why Numbered Domains are Valuable

NDN_numbered_domains

The numbered domains, also known as numeric domain names (NDN), are composed of only digits like 123.com.

This type of domain names can contain two, three, four, etc. digits before the extension. More than four however makes them complicated to remember and understand, and therefore less valuable.

The NDNs are perfect to translate an idea or a meaning in a short and straight manner. Take for example 360.com – an NDN sold back in 2015 for USD 17m. by Vodafone. The buyer was the Chinese IT company Quihoo 360 which already owned 360.cn and this was one of the most successful deals in top level numeric domain names’ history.

Numeric domains can also help gaining new markets where otherwise a language barrier would make it difficult to communicate the idea. Check Cloudname’s Marketplace for a good catch of numeric domains.

How Valuable Are the NDNs

Due to their nature – being entirely composed of digits, the numbered domain names are limited especially those highly priced. Only part of the NDNs is truly valuable and the chance to find such TLDs on a Marketplace is minimal. If you are looking for such domain names, you’ll have to contact the owners via an outbound sale.

Most valuable numbered domain names:

360.com – USD 17m. sold in 2015

55.com – USD 2.3m. sold in 2011

114.com – USD 2.1m. sold in 2013

88888.com – USD 245,000 sold in 2014

1001.com – USD 100,000 sold in 2013

More than just numbers

Initially limited, the digits used for representing a certain idea make the top-level numbered domain names lacking on the marketplace.

However, in East Asia, different NDNs keep being created and looked for, and the reason for this is partly due to this geographic region’s specific linguistic characteristics.

Since the domains’ main purpose is to name a business or an idea and spread it through the World Wide Web, these names tend to be universally recognizable and easy to associate a meaning to. And this is what makes the numeric domains so easy to use.

In East Asia two different factors make the NDNs more desirable than anywhere else in the World – the love for numerology, numbers, and their symbolic, and the fact that the East Asian and the European languages are phonetically and linguistically so different and yet they need to meet and cooperate in order to understand the meaning of a domain name and a business.

The Sense Behind the Digits

Despite all said above, in East Asia NDNs keep being created and looked for, and the reason for this is partly due to the geographic region’s specific language characteristics.

In China, where 80% of the DNDs are traded, for the senior generation it’s much easier to remember digits than the Latin alphabet’s symbols. One of the reasons for this is because in Chinese the phonetic sound for each digit means something else too and therefore various meanings can be associated with a group of digits.

For example, 589 which pronounced in traditional Chinese would sound like saying “I am forever rich”.

Number 9

9 means forever in Mandarin. Its pronunciation however sounds also like saying Harmony or Emperor.

Number 8

If you look at the East Asian TLD traders, you won’t find NDNs for sale containing this number and the reason is that 8 means Prosperity making it the luckiest number in the region.

Not only with TLDs but almost everywhere where digits matter, 8 takes special attention.

In Hong Kong a license plate with a single 8 on it was sold for USD 6m. while in the City of Chengdu, Sichuan a phone number containing all 8s was sold for USD 270,723.

Number 7

7 means lucky relationship. You can play with the numbers by making a pair of 7s as in a good relationship where usually two people is needed.

Number 6

6 is associated with prosperity, infinity, something desirable as in traditional Chinese, this number is pronounced as Wealth.

Number 5

5 has negative connotations as it sounds like “Not” in Chinese. However, when used as a pair, it gains positive connotation. In fact, while a single 5 is associated with unhappiness, 55.com has been sold in 2011 for more that USD 2m.

Number 4

From Japan, to Korea, and to China “4” sounds like and is associated with death.

Just like 13 in the Western culture, 4 has always been avoided.

The hotels do not mark the floors between 40th and 49th, the airplanes skip seat number 4, and the numeric domains use this digit very precociously because under some circumstances two pairs of 4s will mean “all the best”.

Number 3

3 means birth. One should be careful because if used as a pair, it will start associating with twins. And twins do not really link to luck in China.

Number 2

2 in pair means added value. Two is better than one. Two will add to what is already existing.

Number 1

1 in traditional Chinese sounds like Want and if someone wants something, they must miss it. However, as seen above, used in pairs changes the association in this case to Luck. This is why, some of the top-level NDNs are 11.com and 1001.com. Two is better than one. Two will add to what is already existing.

Conclusion

The valuable numbered domain names are limited. Your best option is to buy one on the outbound market.

Due to the possibility to create various associations and meanings, and their importance in the East Asian market, no matter how few they are, the numeric domains are always a great catch and a valuable asset in your portfolio.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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What is a Decentralized ID

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Managing DNS Records – Part III – MX records and CName records

Managing DNS Records – Part III – MX records and CName records

The final in our series of articles about DNS records, today we’re going to explore two of the most frequently used records. MX records and CName records are used with almost every domain and so it is vital you understand the difference, their impact on the system and how they affect the user experience.

MX Records will be used to set-up email on your own domain using many popular email services like using GMAIL to power your email, on your own domain. You can uses services like GMAIL to have your email be managed with the GMAIL system and still be your own domain like [email protected]

When you move a name to the default nameservers of your registrar, for instance to be able to manage text records or setup DNSSEC, you are now in the world of using CNAME and other records to manage your email and website.  Normally, you would change nameservers to set-up web-hosting, but may lose the ability to add your own text records for listing on marketplaces.  Understanding CNAME and MX records will allow you to set-up website hosting – and still manage TXT records.

 

For those that haven’t read our previous articles, let’s start with a quick recap of what a DNS record is…

A DNS record, sometimes known by the term zone file is a set of text-based instructions created to deliver information about a specific domain. The information often includes the IP address that is connected with the domain, as well as how specific requests should be handled.

These records are in a text file format and written in DNS syntax, meaning that each record has a collection of characters that acts as a command telling a DNS server what to do. Every domain must have certain DNS records that are required for a website to operate correctly.

If you’d like to know more about the wide range of DNS records then you can visit a helpful resource here.

What is a DNS MX record?

An MX record is a mail exchange record and in its simplest form directs emails to a specific email server. These records tell the system how an email message must be routed, following the Simple Mail Transfer Protocol (SMTP).

An interesting feature of MX records is the priority value. When creating a record, you may have multiple email servers that you wish to send emails to in a particular order or share them equally to balance the workload.

If you have two options, with one record having a lower priority than the other then this will be the preferred process. Should the preferred process fail for any reason, then the system will default to the next lowest priority number.

What do we need to know about how MX records work?

Compared to some of the other DNS records we’ve discussed, MX records are a relatively simple concept to understand. However, it is good to know some of the underlying processes and requirements for MX records in case you need to deal with them at a more technical level.

How does querying an MX record work?

The software responsible for querying an MX record is called MTA software. This stands for Message Transfer Agent software.

After a user clicks send on their email, this MTA software comes into play sending a DNS query to find out the specific mail servers for the recipients of the email. After this, the MTA software will establish an SMTP connect, in the priority order that the MX record states.

Where should you point an MX record to?

MX records need to point straight to the server’s A record, or AAAA record. You can find out more about this type of record in one of our previous articles here. It is important to note that you must not point to a CNAME record, as this is expressly forbidden by documentation that defines how MX records operate.

Why do people use a backup MX record?

One of the main reasons why people use a backup MX record (discussed above when we explored priority values) is that in the event a mail server doesn’t work then the system will still work.

It can be a useful way to balance the workload of multiple servers and ensure users experience a consistent service. This idea of balancing the workload is known as load balancing and for those wanting to look at it in more detail, we suggest visiting this website.

What is a CNAME record and what do we need to know about them?

The second part of this article is about the CNAME record and in particular how the DNS system utilises it. Anyone who operates multiple domains, services or is a web professional will have used these before, but for others who are new to domain management and domain trading let’s start with a definition.

So what exactly is a CNAME record?

CNAME standards for Canonical Name and this record allows a domain owner to create an alias from one domain name to a second domain name. This functionality allows us to use CNAME records in a few different ways including:

  • If you wish to register the same domain in multiple countries but point those individual country domains to a central domain such as a .com or .net.

  • If an organisation has multiple websites then they can all point to the main website.

  • If you wish to use separate names for specific services such as email or FTP.

  • If you want to provide specific subdomains to customers on a provider’s main domain (for example customer1.hostname.com), but then point it to a customer’s personal domain.

Are there restrictions with CNAME records?

There are some specific restrictions when we deal with CNAME records and it is important to be aware of them before you start utilising them. These restrictions include:

  • You cannot place a CNAME record at the level of the root domain. This is because the root domain must use a DNS Start Of Authority to point to an IP address.

  • A CNAME record must only point to a domain name and not an IP.

  • You must not point an NS record or an MX record to a CNAME alias.

  • It is advisable not to use a CNAME record for any domains that are used for email purposes. It can have negative results for mail servers.

What record types are normally used with a CNAME record?

In general, you will find that the CNAME record is used with two other types of records and these are ALIAS and A records. Let’s break down the differences between these two alternative records.

A Records

An A record is used to map a hostname to an IP address (or multiple IP addresses). This differs from a CNAME record because these map from hostname to a hostname.

ALIAS Records

Very similar to a CNAME record, it maps a hostname to a hostname. However, the key difference is that ALIAS records allow the possibility of other DNS records being on the same hostname. This means you could apply it at the root domain level, unlike a CNAME record.

A final thought on DNS records

Throughout this series of articles on DNS records, we’ve tried to share the most important pieces of information, explain their relevance to the world of domain ownership and in general, start to get to the bottom of what can be a complex part of domain management.

In most cases, domains can be managed easily through domain registrars and domain host dashboards. If ever in doubt, this is a great place to start but there are also some fantastic user guides out there on how to make a new record or amend an existing one.

Keep this in mind when searching for that next domain to buy on our Cloudname trading platform, so that you can connect it to your existing website or manage emails accordingly.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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What is DNS and What is Web Hosting?

What is DNS and What is Web Hosting?

dns_web_hosting

DNS stands for Domain Name System and represents a database of all websites linked to Internet. The DNS helps users to successfully connect with the website they are looking for by translating the name of their names into numbers. These numbers are unique for each machine/website linked to the Internet and are called IPs.

While possibly an oversimplification for advanced users, the basic concept is the content for a website like DomainName.com might be stored on a connected internet computer with an address if 123.123.161.183.  So the DNS system allows us to easily remember and communicate DomainName.com instead of 123.123.161.183.

Prior to a uniform domain name system, each person might have their own nicknames for different IP addresses,  like “That domain Name Site”, “DN” “Joe’s Computer”. Imagine post-it notes and a world where routers and devices would all have to read our mind as to what our nickname was for different IP addresses.

With the legacy root servers keeping one and only IP address for each domain name, and all devices having access to the same list, the existing internet is usable by everyone, anywhere.

These IPs are the official names the servers recognize. So, every time a website is searched from a computer, the DNS translates the name we have given to this website, for example, google.com into its unique IP number (IP address) so the servers can understand our query.

In more human-friendly terms, the DNS translates our words of our queries into digits so the servers can understand what we need.

People know each other by name, link between by sharing their addresses and social media nicknames. Similar to this, the devices on the Internet recognize each other and link between solely by using digits (IPs).

Thanks to the DNS servers there is no need for us to store and memorize IP addresses which can be longer than 20 characters.

So, how exactly the DNS is doing it?

In order to successfully translate our query and in return to load the correct webpage, the DNS passes through four servers:

DNS Recursor

Also known as a recursive resolver, this is the first server to reply to our query. In case this server finds the website, it will send it back to the IP of our computer. This will mean that the Recursor has stored the IP of the website in its cache and can send it to us immediately.

In case the website we look for is not in the DNS recursor, this type of server will contact the Root nameserver.

Root Name Server

This is the server the Recursor will contact if it can’t find the web page cached. Our query will be translated into a computer-friendly language – IP address before being proceeded to the next server.

Root servers contain an index of all the servers where our web page may be.

Root servers are 13, placed all over the Globe and managed by ICANN’s Internet Assigned Numbers Authority.

Based on the extension – .com, .org, .co.uk, .eu., the Root server will send the query to the next type of server.

TLD Server

The top-level domain names server is the next step in the search of our web page. These servers read-only part of the website hostname – its extension. According to it, the TLD server contacts the last server.

Authoritative Name Server

The authoritative name server keeps a record of all domains and will return to the DNS recursor the IP address of our query. In case of a changed IP, the Authoritative name server will send back a webpage showing error 404.

Once our computer receives the correct webpage its IP address will be cached. The DNS recursor will cache the IP too so next time we need to visit the same website, the Recursor will be able to respond to our query directly.

What is DNS cache?

As mentioned above, passing through the four sets of servers to visit a web page is not necessary if the computer or the DNS recursor has cached the IP address of this page. Through caching the Recursor can answer the DNS query immediately without the need to check for information the external servers.

The DNS data can be cached on:

  • Browser – Google Chrome, Microsoft Edge, Safari, Opera, and Mozilla Firefox, they all have a DNS cache that keeps the visited IP addresses and this is the first place the DNS query gets before being proceeded to the Recursor.
  • OS (operating system) – stub resolvers built in the OS. Also called DNS resolvers they can respond to the queries prior to sending it to the DNS recursor server.
  • Recursive resolver or the DNS Recursor – as explained above, this is the first external server our computer will connect with in the search of the correct IP address and in case it is not held by Browser’s or the Operating system’s cache. The Recursive resolver may have only part of the query and may still need to check with the other servers. In this case, with information only partly available, the DNS recursor may decide to skip the Root server and connect to the next step.

What information is held by the DNS servers?

Although the goal is to reach the correct web page, meaning that the servers are working on correctly responding to the one DNS query, the different DNS servers are in charge of coping with different parts of the IP address.

A record

The A record keeps the IP address and does apply only for the IPv4 format. This format is shorter, used by most of the websites.

TXT record

The TXT record helps in translating a text into a DNS. These types of records are in charge of the domain owners’ verification as well as their email services and basic security like coping with the Spam.

CNAME Record

The CNAME record is used with larger websites where one IP address is shared by more than one domain name. In this case, load balancers help both domain names to point to the same IP.

DNS Queries

During the DNS resolution or during the response by the DNS servers to our query, different types of DNS responses may occur:

The shorter query is the Recursive one. This is the shortest path between the computer and the Recursive server. If the server has cached the IP address during a previous search, it will return to the user either the name of the webpage or an error message.

The query from the Recursor and the other external servers like the Root or the TLD servers is called Iterative DNS queries. This time, the servers will respond by either sending back to the Recursive server the name of the web page or with a referral.

The Non-recursive queries are DNS queries where the Recursor knows where to look for the IP address and can skip a DNS server in order to decrease the time for the query. It can skip the TLD server for example. These types of queries respond with an answer.

Since more familiar with the DNS servers and their significance for browsing, let’s move to the place where the websites are located – the Web hosting.

What is Web Hosting?

This is where the website is located or hosted. This is the physical location of the powerful computer – server on which your website is hosted and where all content is stored. Thanks to Web hosting the web pages are visible on the Internet.

Apart from the website content, the web hosting contains the ftp files, the email accounts, the databases, and the website building platform.

Usually, the web hosting is held by providers in charge of the physical maintenance of the servers. Thanks to them, the website is visible and operates without interruptions. Of course, you could manage your own server. In this case, you will most probably have a separate room for your server and you’ll have to pay attention to the temperature and the electricity, the hardware and the software, the server’s configuration and its maintenance.

Most people who need the services of a hosting server are not technically skilled to maintain their own machines. This is why they use the services of the hosting providers who in their turn offer different hosting solutions depending on how big the website is and what speed it needs.

What are the different types of Web hosting?

Depending on the content of your website, its functionalities, and its speed need, and of course your personal needs you can choose from:

Website Builders

Using Website Builders like WordPress for hosting is perfect for beginners with limited technical knowledge or for developers whose websites are not ready to go fully online yet. These companies will offer you a hosting server while you are building your website.

Shared Hosting

As the name suggests, these types of hosting servers including their resources like software, storage space, memory, and bandwidth are co-used by the websites of other owners.

This shared hosting environment is cheaper than the other options and can be perfect for small businesses, however, bear in mind that due to the shared usage, the websites on these servers tend to be slower. You will also have very limited access to the server configuration – what’s good for the others is good for you too.

Cloud Hosting

These types of hosting servers use storage and resources from different physical servers. They are also called virtual servers and their main objective is to spread the website data across more than one server.

This means that one website is hosted on different locations. If one of the servers has limited operational power for some reason or is down, the others should take over to keep the website operational.

More expensive than the previous option, the cloud hosting shows better results in terms of website speed, security, and hardware problems compared to the shared hosting.

VPS Hosting

The virtual private server (VPS) does share hosting space with other websites like the shared hosting but unlike it, the VPS allocates a share of its resources to each of its users. The server is the same but memory, bandwidth, storage space, and others are allocated to each user.

Dedicated Hosting

These hosting servers are dedicated to a single website. They offer physical space, memory, speed, etc. to a single website and are quite like having your own server at home or at the office. Apart from all the resources being allocated to your website only, you’ll have to freedom to fully control its configurations.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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Managing DNS Records – Part II – Using email forwarding and website forwarding

Managing DNS Records – Part II – Using email forwarding and website forwarding

The second part of our series on managing DNS records will be focusing on email forwarding and website forwarding.

These can usually be done by setting your nameservers to the registrars “own nameservers” and are provided for free at many registrars. Both website forwarding and email forwarding allow you to use your domain name with existing content or email addresses you already maintain.

You may be asking the question – “Are these processes important for most users?”

Whilst some domain owners and domain traders may not need to forward emails or websites, these processes are increasingly important for those wanting to ensure customers get the very best experience. This is because they offer a way to minimise downtime, maximise SEO by ensuring traffic and search engines access an active page and allow owners of multiple domains/emails to manage everything more efficiently.

So, we have established that there are some fundamental benefits to understanding and utilising both email forwarding and website forwarding. Let’s now explore each topic in detail, starting with email forwarding.

What is email forwarding and when should you use it?

When you purchase a domain or rent one on a platform like Cloudname, you will often set up at least one mailbox. No matter whether you wish to run it as an e-commerce site, informational site or community platform, you will want people to be able to get in touch.

This often causes complications because the number of emails to manage increases. This is where email forwarding comes in.

So what is it?

Email forwarding results in emails sent to a specific email address being automatically redirected to another email address. This is done at the domain level and either can be a permanent setting or a temporary one depending on your requirements.

This feature requires MX records, which are the mail exchange records for a domain specifying the mail server that is responsible for accepting emails. These MX records often include two different parts, the priority and the name of the mail server. The lower the priority, the higher preference for the system to use it.

You can find out more about MX records here and we will cover it more in our third article, found within the Cloudname blog section.

When should you use it?

There are three situations when you will most likely want to use email forwarding and these are as follows:

  • – Changing a domain: If you decide to change a domain for any reason, such as branding or cost-saving then there may be a delay in customers switching over to the new domain details when trying to contact you. By setting up email forwarding from your old domain email, to your new domain email, you can ensure you won’t miss any emails and suffer from customer service problems.

  • – Forwarding an account: If you want to maintain an old email address, or perhaps manage a colleague’s email via your own then a redirect is a great way to deal with this and not risk missing any important emails.

  • – Creating an email hub: It is common for businesses, consultants and domain traders to manage a wide range of emails. A great way to manage all of the different emails is to forward them all to a single hub email.

What are the benefits of email forwarding?

Some of the benefits of utilising email forwarding include:

  • – Manage multiple emails from a single email address.

  • – Maintain customer service levels when changing domains, reducing the chances of losing customers.

  • – Utilise your preferred email software without facing additional problems.

  • – Save time and money when managing your email accounts.

What is website forwarding and why is it so important?

The second type of forwarding we are covering in this article is website forwarding, sometimes referred to as domain forwarding. 

An essential feature for those domain owners concerned with both search engine optimisation (SEO) and the user experience of visitors to the domain in question. Let’s get started with an explanation of what it is!

What is it?

A fairly simple concept, website forwarding is a process of automatically redirecting traffic to a different URL when they try to access your domain name. This can be redirecting users to another URL within your domain (such as sending all visitors from domain.com to www.domain.com) or to a completely different domain (such as domain.com to domain2.com).

Some of the reasons why domain owners choose to implement this feature include:

  • – You have a business with multiple domains but you wish to send all traffic to a single, primary website.

  • – You have issues with a particular domain and don’t want to risk visitors landing on a broken page or experiencing an error

  • – You’re moving a website to a new domain name

  • – You want to merge multiple websites or migrate from HTTP to HTTPS

As you can see, website forwarding offers an array of benefits but the importance of this feature goes above simply solving a technical problem.

Why is it so important?

We can understand the importance of using website forwarding properly by looking at two key topics: user experience and SEO.

User experience

Imagine visiting a website and it doesn’t load correctly! Or perhaps it doesn’t load at all and you simply see an error. This will not only affect your trust in their brand, but it will also likely cause you to go to a competitor.

In an age of instant information and huge competition, when we click on a website link we expect to go to the page we want to visit. If this page has moved or has a fault then by setting up website forwarding you can make sure the user gets through to the right URL without experiencing a drop in the user experience.

SEO

No matter whether you have a portfolio of domains or you operate e-commerce sites, you will want to maximise each domain’s SEO. This is because it will add value to the site when you wish to sell it or generate more traffic, in turn generating more sales.

If a page returns an error, such as a 404 or 410 error code then search engine indexes will drop it quickly, losing any ranking that it previously held. Furthermore, backlinks that point to a page with an error end up offering no value to your SEO.

Website forwarding, both as a temporary tool or a permanent one help mitigate these problems and protect your rankings in the Search Engine Results Pages (SERPs).

What are the common issues with forwarding/redirecting that you should avoid?

You should always be aware of potential issues when setting up website forwarding, so take the time to understand what the problem is that you’re trying to resolve with forwarding and follow the correct guidance. Some of the most common issues include:

  • – Make sure that a redirect from one page to another offers as closely matched content as possible. If a person is clicking on a link to buy a certain product, make sure the redirect takes them to the same product.

  • – You can have problems with redirect chains, where you don’t simply redirect from A to B, but then B to C. This can increase the chances of problems occurring and reduce the efficiency of the user experience.

  • – Make sure that you remember to change any internal links to avoid unnecessary redirecting.

Summary

Email forwarding and website forwarding are a fantastic part of the DNS environment and are vital to understanding how to effectively manage website domains. With more of us now managing multiple emails and websites for both personal projects and business opportunities they not only make life easier but help protect investments.

If you’ve joined the Cloudname community or are currently considering investing in domains, then make sure to set up the relevant domain forwarding features for all your new domains.

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Making money outbound selling domain names

Making money outbound selling domain names

domain_outbound_sale

When planning to profit from a domain names’ sale, it is important to stay proactive not only during the search for the TLDs but also in the search for the potential buyers.

The goal of outbound selling is to create the same type of interest you receive to purchase a domain name from a customer who initiated the inquiry, but not wait for the potential end user of your domain to have the idea. You’re trying to pre-solicit a future customer and not wait for them to decide to look for your domain name, your jump-starting their interest. The key is whether the name is a good fit.

A marketplace like the one on Cloudname.com is the perfect platform to check on what’s on the table, to fill in the wallet, and to sell. With the development of the Blockchain environment during the last decade, the platforms for domain trades have become very popular as a way to invest. Even the biggest and oldest hosting companies have developed their own Marketplaces. They created tools to evaluate the domains and are heavily investing in social media in order to communicate what’s new with their followers.

The above-mentioned tools represent a great way to get familiar with the industry. However, this approach is passive, one only sees and decides upon what is published online.

To become successful in acquiring and selling the domains, a proactive approach is needed and it is related to marketing research on different levels.

 

What is an outbound selling?

Outbound selling is when contacting and selling directly to an interested party. And to do so, you’ll have to know your buyer.

On one side there is the portfolio – what are the owned domain names, under what keywords are they grouped, what industries do these domain names target, what is the domains’ value, and so on.

On the other, there are the potential buyers. Outbound selling comprises a direct and personal contact in order to offer the interested parties a potentially valuable in terms of their business domain names.

 

Here is what to bear in mind when selling your domains directly

Selling directly to different end-users what they might need is in fact a business-to-business (B2B) communication and therefore a B2B tactic is needed.

Know who you to approach and why

If you have in your disposition domain names that lead to a specific activity or industry and you want to sell them, you’ll have to be sure to contact the right person. Your research should include:

  • – What domain name(s) the party of interest/Company is currently using including to what URLs their website’s pages may be redirecting – all this will give you ideas what domains to offer them;

  • – What are the fields the company operates in, what are the competitors, get familiar with the industry, the PR activities, any social responsible marketing so you could offer a domain name with keyword(s) to help them better position and better advertise & communicate their ideas;

  • – Select the person(s) of interest whom to contact first. This must be a decision maker, most probably from the Marketing or the PR team in the case with the larger companies, or the CEO in the case of the smaller ones. Check all available database and tools like WhoIS and LinkedIn, and remember, often you’ll have one shot, you need to be sure you are getting to the right people!

  • – Know the value of your domain names for sale. There are different tools that help evaluate a domain name like for example GoGaddy’s Domain Evaluator. The important factors to bear in mind when setting the approximate price are:

 

  1. The popularity of the domain extension.

  2. The length of the domain. Remember, not always the shorter – the better. It all depends on what kind of public will be interested in visiting a website with the domain name in question.

    If the visitors are people in their late 20s, early to mid-30s, they’d go better with a domain that is chic and trendy and is not that literal while people in their 40s+ will respond better to domain names that are straightforward and much more clear in their description of the service and/or product.

  3. Stay away from the special characters. Avoid hyphens and be careful with the homophones like flower and flour. If you add an accent, the url will transform it to another symbol like Ã.

    This especially applies to the French keywords lovers who are aware that the presence or the lack of an accent can create different nuances of the meaning and therefore can lose the main idea of the good domain name.

  4. Single-word domains usually rank high and even better if the word is globally recognised with a nice phonetic sound. Do not be perfectionist about finding the perfect single-domain name as normally they are becoming less available.

  5. Domain names evaluation would also depend on whether they can be used globally or on a local basis. For the doctors and the HoReCa (Hotels, Restaurants, Cafeterias) supplying businesses, for example, there is no need to look for a globally recognisable domain. Knowing this, you’ll be able to offer a better deal to your potential clients.

  6. Other crucial parameters are the amount of the pay-per-click, the amount of the bids for the domain keyword, recent sales of comparable domain names, the number of competitors within the same industry and the number of owners of similar keywords. The higher the numbers of all the four components, the better as they can lead to a price in the upper five-digits range.


How to contact the buyers

First, create a corporate email address and do not use your personal, free account. No Gmail and Yahoo accounts! This is the first impression you’ll make, the chance for your email to be read and not to end in the Bulk/Spam folder of the recipient.

In order to make sure your message will indeed reach the inbox of your prospective clients, you can send some test emails to other recipients close to you like to other personal email accounts of yours, to family members, and colleagues. Then ask them, in case your email ends up in the Bulk/Spam folder, to mark it as -NOT SPAM- and then reply to you as well as forward the email to another recipient. In brief, create a busy communication with a number of recipients so this email account gains credibility.

Second, get visible on LinkedIn. LinkedIn is a great platform to understand the structure of a company and to know its management team which will help you when trying to reach the decision-makers who could give green light to acquire your domain name. These would be, apart from the marketing team’s managers, the CIO (Chief Information Officer) who will know the strength and potential of a TDL or even the CFO since the potential deal will have to be approved by the Financial department.

Next, prepare a landing page with the domain(s) for sale and add a contact form and a phone number, in brief everything that clearly shows what is for sale and how to get to you. If you are also passing through middle players like sav.com and have decided to list the price, make sure it’s the same price on their marketplaces too.

Send the emails. The chance to get a reply is between 1% and 3% according to the domain broker Joe Uddeme, so you’ll really have to focus on the right way to present yourself and the message you want to pass to your potential buyers. Think of a subject – clear and short. Add the recipient’s name too. Be proactive. Chances to get a reply after sending one email equals zero. The first email is about introducing yourself and your idea. Try to describe in a couple of sentences why you think the domain would help this particular party.

Keep sending letters. Do not give up if you are not receiving a reply and unless you’ve received a negative answer, keep sending your letters.

Call them. It is important to get to the decision-makers but most probably if you call the Company you’ll enter in contact with a secretary or an office assistant and the conversation will be cut there. Try to call after the working hours. Since you need the managers, it is highly possible that they are still in the office and that the office assistant is gone.

Sell your idea. In the case of selling to end-users, you are not selling a domain, you are selling an idea of which the decision-makers have not thought yet but which will have them pay a four-digit price at least, so forget about the domain name for sale. Talk about opportunities. 

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How to get paid in cryptocurrencies

How to get paid in cryptocurrencies

If you have not done so already, download Metamask here.

CNAME_Metamask

How to add BSC Network

Once you have downloaded and set up Metamask as instructed, add the BSC network. To do so, open Metamask and click on your Profile Image at the top right corner of the page.

Then, click on settings.

CNAME_network

On the Settings page, we want to locate the Networks menu.

Marketplace_settings

We want to click Add Network in the top-right corner to manually add the Binance Smart Chain one – it doesn’t come packaged with MetaMask. Below are the parameters to fill in.

BSC network 

Network Name: Smart Chain

New RPC URL: https://bsc-dataseed.binance.org/

ChainID: 56

Symbol: BNB

Block Explorer URL: https://bscscan.com


Once you Save the Network and return to the main view, you’ll notice two things: the network has automatically been set to the one you just entered, and the units are no longer denominated in ETH, but in BNB.

cname_smart_chain

How to Import tokens (and get paid in cryptocurrencies)

The BSC network allows you to view the tokens that are transferred to you: once entered, they will automatically appear on your wallet.

The process when adding a token is the same for everyone, only some basic information changes. So:

  1. Choose the token you prefer (USDT, WETH, WBNB, BUSD, CNAME);
  2. Enter the corresponding information into your wallet;
  3. That’ s it!


Specifically, make sure you are on the BSC network. If you are not, click on the BSC network and scroll down the wallet until you find the link ‘Import tokens’ and click on it.

import_tokens

Now all you have to do is copy and paste the informations about the token you want to import into your wallet and then, click ‘Add custom token’.

import_cryptocurrencies

Below you will find the information to be copied and pasted into the fields of the  ‘Import token’ function:

 
  • USDT
  • 0x55d398326f99059fF775485246999027B3197955
  • USDT
  • 18
 
  • WETH
  • 0x4DB5a66E937A9F4473fA95b1cAF1d1E1D62E29EA
  • WETH
  • 18
 
  • WBNB
  • 0xbb4CdB9CBd36B01bD1cBaEBF2De08d9173bc095c
  • WBNB
  • 18
 
  • BUSD
  • 0xe9e7CEA3DedcA5984780Bafc599bD69ADd087D56
  • BUSD
  • 18
 
  • CNAME
  • 0xfc3514474306e2d4aa8350fd8fa9c46c165fe8cd
  • CNAME
  • 18

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

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Managing DNS Records – Part I – A Records and TXT Records

Managing DNS Records – Part I – A Records and TXT Records

This is the first in a series of technical articles looking at the topic of DNS records. In particular, we wish to focus on the main types of DNS records that are most commonly used to provide a greater understanding for our readers.

You control your DNS at the registrar where you host your domain name. The first decision you make is whether to:

1) Use the registrars own nameservers (which usually allow forwarding, email setup and forwarding, and txt and A records)

2) Use customer nameservers to accomplish the above, or have a third party hosting or landing page or other service provider manage your domain name.

To start with, we are going to explore what exactly a DNS record is and two of the most frequently used records, the A record and the TXT record. However, it is important to note that there are actually a wide range of types of records, some more commonly used than others and if you’re interested in the more technical aspects of domain management then it is worth reading about these in more depth.

So let’s get started with just what we mean by a DNS record.

What is a DNS record and what are the different types?

A DNS record (sometimes known as a zone file) is a series of text-based instructions that provide systems with information about a particular domain. This information includes the IP address linked with that domain and how specific requests for that domain should be handled.

As mentioned, these records are text files and they are written in a specific syntax known as DNS syntax. What this means is that each record has a string of characters that can be used as commands to tell the particular DNS server what it should do. One common theme across all records is that they all should have a time-to-live (TTL), which is an instruction on how often the DNS server will refresh the record.

For those who find analogies helpful, imagine a collection of DNS records as a business listing on Google or Yelp. The listing will offer readers a range of helpful information for that specific business, including the product offered, opening hours, geographical location etc. 

Each domain must have certain vital DNS records that allow users to access the website linked to that domain, but there are countless other option records depending on individual requirements.

What are the different types of DNS records?

You can find a full list of the different types of DNS records here, but here are some examples:

  • A record
  • AAAA record
  • CNAME record
  • TXT record
  • SRV record
  • DNSKEY record
  • DNAME record
  • Plus many more!

DNS A record – What is it and why do you need it?

The first record we are going to highlight is the A record, one of the most common DNS records utilised. Put simply, the A record directs your domain hostname to a specific IP address. Given the job it does, this is one of the most important and frequently used records in the DNS environment.

You can use multiple A records if you wish, helping with redundancy and fallbacks and each one would have its own A record pointing to the same IP address.

Why do we need the A record?

No one wants to have to remember the IP address for a particular website and this is exactly why an A record is so important and why we need them. When you buy a domain name, on a platform like Cloudname, you will want to link it to a site hosted on a web server. The A record maps the domain to the server’s IP address and allows people to type in your domain name, loading up the website without typing in the IP address.

When the user types in the domain name into their web browser, the browser then sends a query to a DNS resolver who checks this record.

A record vs CNAME record – What is the difference?

There is sometimes a little confusion about the difference between an A record and a CNAME record. These are indeed two of the most frequently used records, making it a good idea to understand the difference.

The A record is used to make sure that the hostname connects with a specific IP address, whereas a CNAME record helps map the hostname to another hostname. This is a common tactic used when users wish to point multiple hosts to the same place and ensure they stay updated.

You can find more information on CNAME records in our next article, so please keep an eye on our blog section in the coming weeks.

DNS TXT record – What is it and why do you need it?

Next on the list of most common DNS records is the TXT record. It may seem confusing as every DNS record is a text file but this specific TXT record is used to provide information to sources that are outside of the domain.

This could be for people to use, or machines if in a machine-readable format and there are different uses. In general, these TXT records will hold information about the domain name and details used for processes such as verification and email validation.

Why do you need a TXT record?

There are multiple reasons why a TXT record is required and it very much depends on the different processes and DNS records used (for example DKIM and DMARC). However, one common reason for needing a TXT record is that providers such as Office 365 and Google will often require a verification code added to the DNS zone and this is done within the TXT record.

The purpose of this is to provide evidence that you are the owner of the domain name and is an added layer of verification and security.

How do TXT records help verify domain ownership and prevent email spam?

The DNS TXT record plays an important role in two areas of security and verification for domains. These are the verification of domain ownership and the prevention of email spam. You can find more detail here, but a summary of each can be found below.

Verify domain ownership

It was not an initial purpose for the TXT record to help with the verification of domain ownership but more and more providers do utilise these records for that purpose. If you upload a TXT record with the right information, it helps to prove the person controls the domain and then should a change be requested, the provider will be able to verify it is a legitimate request.

Prevent email spam

When spammers send emails to potential victims, they often attempt to fake the domains from where they send the emails. TXT records play a big part in helping email servers determine if an email is coming from a source that can be trusted. By configuring certain DNS records, domain owners and operators can make it harder for spammers to forge domains.

Summary

As an introduction to the world of managing DNS records, we wanted to explore the key concept of what DNS records are and two of the most important records utilised by domains. Whilst many domain traders will not need to be concerned about the technical aspects of how their domains work, by developing a more technical understanding you can have greater control and potential to improve the security and performance of your domains.

Cloudname is the innovative platform for online domain trading. Discover the world of cloudname and everything you didn’t know about domain trading.

decentralized_id

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As you may guess, the Decentralized Identity also known as Blockchain Identity or Decentralized ID is linked to WEB 3’s evolution and the belief that

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